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2nd
September, Kuala Lumpur -
Targeting 50,000 spectators for the race,
Sepang International Circuit (SIC) has
described the 2007 Polini Malaysian
Motorcycle Grand Prix as its biggest
challenge ever since taking over the
duties of organizing the world's biggest
motorcycling event from Selangor State
Government in 1997.
"We are under no illusions that this is
perhaps the most challenging World
Motorcycle Grand Prix event. We have no
choice but to promote it aggressively
during the fasting month as the race
itself will be held one week after Hari
Raya.
"But, I have full confidence in the
capabilities of the team and with the
strong support from the media, I am
confident that we can achieve this
target," said SIC General Manager Datuk
Azmi Murad at the media launch of the 2007
Polini Malaysian Motorcycle Grand Prix in
Kuala Lumpur today.
According to Azmi, SIC are currently
working closely with its ticket agents and
partners in Singapore, Thailand and
Indonesia to woo in fans from those
countries to help boost the size of
spectatorship for the event. Total number
of spectators last year was 46,560.
"Our promotion teams have also followed
the hugely successful Malaysian Cup Prix
Championship rounds throughout Malaysia
and the FIM Asian Grand Prix races in
Sepang to build awareness for the event
among the motorcycling fans.
"While we would be setting up booths at
major shopping complexes in the city
during the fasting month, our strongest
emphasis for exposure would be through
promotions in TV ... our messages would be
designed to blend in the Hari Raya
promotions to catch the fans' attention,"
Azmi said, adding that SIC was also
working closely with the National Road
Safety Council on its campaign for Hari
Raya.
While Hari Raya Aidil Fitri for this year
is expected to fall either on October 13
or 14, the 2007 Polini Malaysian
Motorcycle Grand Prix will be held at
Sepang Circuit from October 19 to 21 and
is the penultimate round of the 2007 world
championship.
Race officials from FIM and Dorna and the
teams are expected to arrive in Sepang as
early as Monday, October 15, flying out
immediately from Phillip Island in
Melbourne which host the Australian Grand
Prix from October 12 to 14.
First organized in Malaysia in 1991 by
Selangor State Government at the Batu Tiga
Shah Alam, the duties of promoter and
organizer was handed over to Malaysia
Airports Berhad (MAB) in 1997 at the same
venue. Malaysia Airports Motorsports was renamed
as Sepang International Circuit on January
29, 1999.
For the latest
news on MotoGP, visit
www.malaysiangp.com.my for more info
or contact Azhar Ghazali at 019-3837865
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