25th April, Midvalley:  Keep your eye on style as fashion comes into motion at Mid Valley Megamall. Spring/Summer styles take over the runway as the latest looks get presented at The Mid Valley Fashion Week. The much anticipated annual fashion week themed `Fashion In Motion' is happening from 25 April to 6 May 2007.

Be enthralled by rows of fashionable collections ranging from the stunning beach look, sporty chic style, down-to-earth party gaze, cutie kids wear to formal working attire. Get rewarded with endless discounts, freebies and stand a chance to win RM1,000 shopping spree when you shop with your HSBC credit card. From head to toe, you will definitely be amazed by the latest trend in fashion!

Be the first to witness a series of fashion shows throughout these 12 days as models strut their way on the stylishly-designed 39-feet runway at the Centre Court, Ground Floor of the Megamall. The runway is set against a dramatic two and half storey high non-conventional backdrop made of layers of white fabrics, stretched in various forms and sizes; in line with the theme `Fashion in Motion' - an expression of versatility and change.

Daily fashion shows presented by 33 tenants are ready to impress both male and female, adults and kids. In addition, there is a special hair show to add dashes of colour this season to your crowning glory. From chic and simple, to glam and glitzy, you will definitely tap into the great fashion divine.

This Spring / Summer, add a zing to your summer look with bright colours, such as citrus orange, lemon yellow, aquamarine blue and fire red. Perhaps Miss Selfridge, E/le, Esprit, Metrojaya, Urban & Co, P&CO are able to help you in making a bold statement. `Space age' shimmering silver and gold rush are the thematic colour for this sweltering hot season. It is time to transform your wardrobe for the new look from Eclipse and Voir.

Reach out to the fashion show by SEED, Dorothy Perkins, and NAFNAF where you get to know the monochrome magic and abstract prints that are inspired by modern art. These geometrical prints are trendy enough to bring out the joie de vivre and feminine chic in you. Ethnic beauty in flowing shapes and traditional techniques is another fizzy trend in runway show. Salabianca, Noir and Chinatown Classic will show you the perfect blend of traditional and contemporary elements.

Expect the sophisticated and urbane men's style as well. Relaxed fits and contempo shorts, bomber jackets are a real hit this season. Blast off into the presentation by Timberland, Nautica, Philosophy-Men, Giordano and Padini Authentic. In addition, casual and comfort inspired outfits from Calvin Klein Jeans, G2000, Padini and Soda, will also add sizzles down the runway show.

Another highlight is the street-smart look where active teens and young adults are anticipating for. Catch the show and exuberant presentation by Puma, Mell, Plastic, Tropicana Life, PDI and Hush Puppies Apparel. Alongside, kiddy wear brand such as Strawberry, World of Cartoons and Issue kids are also featured in this glitzy fashion show.

A touch of sparkle on shoes, bags and accessories can actually transform any look from simple to special. Discover the fashionable icons from Hush Puppies Footwear, Vincci, Nose, Hidesign, Kipling and Axxezz to express your lavish fashion sense! In tandem, keep your eye on the stunning hair show by La Mode Coiffure.

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